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PORTFOLIO

HOLIDAY STYLE GUIDE
Dec 16, 2013

FILED UNDER:
DESIGN PORTFOLIO PRINT

2013 BBJ Linen Holiday Style Guide

 

The goal of this piece was to give BBJ Linen customers inspiration for their 2013 holiday tablescapes.  With new inventory freshly arrived and the upcoming holidays I thought that in addition to new product emails and print pieces the best way to showcase the new linen was to show it styled in BBJ's very first Style Guide.  The 2013 Holiday Style Guide was printed and used as a direct mailer that fit into a #9 envelope and as a tradeshow & sales handout.  The Holiday Style Guide was also available to view online with the use of ISSUU.  A blog post was published with the digital version of the style guide and an email was sent to all customers with a link to the blog & online version.

LOCAL FIRST CHICAGO - REDESIGN & 3 PIECE PRINT AD
Jul 19, 2013

FILED UNDER:
CHICAGO DESIGN PORTFOLIO PRINT

Re-branding of the existing Local First Chicago logo and redesign of the current website. Accompanied with a 3 piece magazine print campaign to re-launch the brand. 

Local First Logo

Redesigned logo, style attributes and fonts.

Local First Old Logo

Old logo & screen shot. 

LocalFirstHomePage

Full page view of the homepage of the website. 

Local First Chicago - Eat Ad

Local First Chicago - Drink Ad

 

3 piece print campagne designed around the three asspects of the website.  The "Eat" ad is meant to show the benifits of eating at locally owned and opperated resturants.  The "Drink" print ad is meant to show the benfits of visiting small independent bars and clubs.  The "Dress" ad explains the benifits of shopping from local businesses. 

U.S. NATIONAL WHITEWATER CENTER ADS
Feb 15, 2013

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PORTFOLIO PRINT

Three piece ad campaign for U.S. National Whitewater Center.

After visiting last summer, I recognized the surrounding areas were oblivious to all the attributes the center had to offer.  My objective was to show those communities that it's not just a whitewater rafting Olympic training center... it's open to anyone and everyone brave enough to accept a challenge.  Each ad shows the three different activities that are offered on whitewater and flatwater and would make the center more appreciable to the local public. Basically I wanted the residents of North and South Carolina to picture themselves in these activities.

EBLASTIN'
Feb 13, 2013

FILED UNDER:
PORTFOLIO EBLAST

 

Win Tickets to Lollapalooza

Eblast sent to homeowners and event planners lists to win tickets to Lollapalooza. The orange and pink eblast was sent out to Classic's top 100 clients and facebook friends before everyone else and the first 3 people to enter won iTunes gift cards. Both eblasts received a great response of both B2B & B2C clients. Similar graphic was used on facebook & twitter.

 

Summer Parties

This eblast was sent to homeowners for all 35 locations to announce the start of summer and encourage customers to accessorize their party with Classic Party Rentals trendy products.

 

 

Win Tickets to Pitchfork Music Festival

Eblast sent to homeowners and event planners lists to announce a Pitchfork Music Festival ticket give away.  Similar graphic was used on facebook & twitter. 

CITY NIGHTS
Feb 13, 2013

FILED UNDER:
PORTFOLIO

Akira State Street 2010 summer window. 

SOME THINGS SHOULD HAVE SPOTS
Feb 13, 2013

FILED UNDER:
PORTFOLIO PRINT

Two piece ad campaign for Clorox.

Some things are beautiful with spots. Your white laundry on the other hand, should be spotless.

HOLD THE SALAMI, PLEASE!
Feb 13, 2013

FILED UNDER:
PORTFOLIO PRINT

Three piece print campaign for Wisconsin Cheese that features the a different cheese sandwich in each ad.  Forget the meat, who needs it?!  The cheese is the hero and everyone knows it!  This campaign would be accompanied with a website that cheese fans can go to for recipes of other cheese creations. 

I can't take credit for the photography, all the sandwich scans are from Scanwich.com.

PRODUCT BINDER
Feb 13, 2013

FILED UNDER:
PORTFOLIO PRINT

 

As soon as I moved from the Events department to a marketing role at Classic Party Rentals I knew what my first project would be. As an Event Coordinator I found it difficult to direct clients to our website to look at photos that were pixilated and obviously amateurly photographed.

Often products where missing entirely from the website.  When cases like this arose, the solution came in form of an individual locating the product in the warehouse, taking a picture with there phone and emailing it to the client. This led to poor quality photos that as an event coordinator made it difficult to deliver the message of quality to our customers.

Upon discussing my concerns with my manager at the time, he agreed with my ideas that new standards had to be set in order to insure quality photography was being produced moving forward. At the time budget for an undertaking like this was sparse and I was tasked with moving the project forward on a tight budget.

With the budget, set I started to strategize a plan to catalog all Classic product. This included organizing a photo shoot for the the products to be used in a print product binder, web images and later for an iPad catalog.

The following steps were a handful I managed and executed...

  • Gathering Content
    • Choose products to be included
    • Filter through rental products to find best example of product to be photographed
    • Establishing and identifying groups
  • Hired a Professional Photographer
  • Created a Picture Protocol
  • Managed Two Day Photo Shoot of 5,000 Products
  • Photoshoped all photos
  • Created a catalog design
  • Oversaw printing and assembly
A CLASSIC PEAR
Feb 12, 2013

FILED UNDER:
PORTFOLIO PRINT

There is nothing that I hate more then the usual SWAG that most companies give to brides-to-be at wedding shows, so when it was time to plan the bridal show designs for the 2011 year I kept that in mind. 

Brides that visited the Classic Party Rentals booth in the Chicago land area in 2011 were given a pear that matched our booth design.  The stickers were super easy to print and cut (I cut them out with a punch-cut similar to this one) and only took me about an hour before each show to adhere them to each pear.  In addition to being pretty easy to put tougher, I felt like they were more exciting to receive than a printed flier or a pen and if someone didn't want it they wouldn't feel so guilty when they tossed it in the trash.  Anytime I can create something greener I try my best to do so in a unique way and I feel like these pears are a good example of that. 

ECOGRAZE
Jan 18, 2013

FILED UNDER:
PORTFOLIO PRINT

 

Environmentally Friendly Vegetation Control.

EcoGraze is a company using goats to supplement a lawn care program.  Areas are fenced in and then goats are allowed to graze.  Client requested that only one color be used in all print pieces.