Three piece ad campaign for U.S. National Whitewater Center.
After visiting last summer, I recognized the surrounding areas were oblivious to all the attributes the center had to offer. My objective was to show those communities that it's not just a whitewater rafting Olympic training center... it's open to anyone and everyone brave enough to accept a challenge. Each ad shows the three different activities that are offered on whitewater and flatwater and would make the center more appreciable to the local public. Basically I wanted the residents of North and South Carolina to picture themselves in these activities.