The goal of this piece was to give BBJ Linen customers inspiration for their 2013 holiday tablescapes. With new inventory freshly arrived and the upcoming holidays I thought that in addition to new product emails and print pieces the best way to showcase the new linen was to show it styled in BBJ's very first Style Guide. The 2013 Holiday Style Guide was printed and used as a direct mailer that fit into a #9 envelope and as a tradeshow & sales handout. The Holiday Style Guide was also available to view online with the use of ISSUU. A blog post was published with the digital version of the style guide and an email was sent to all customers with a link to the blog & online version.